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What Is the Face of Trust?

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Pam's favorite researcher Alexander Todorov in conjunction with fellow Princeton researcher Nikolaas Oosterhof, have developed a computer program that allows scientists to analyze better than ever before what it is about certain human faces that makes them look either trustworthy or fearsome. In doing so, they have also found that the program allows them to construct computer-generated faces that display the most trustworthy or dominant faces possible.

  • A trustworthy face, at its most extreme, has a U-shaped mouth and eyes that form an almost surprised look.
  • An untrustworthy face, at its most extreme, is an angry one with the edges of the mouth curled down and eyebrows pointing down at the center.
  • The least dominant face possible is one resembling a baby's with a larger distance between the eyes and the eyebrows than other faces.
  • A threatening face can be obtained by averaging an untrustworthy and a dominant face.

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